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Lines of flight - Gilles Deleuze Glossaries was my graduation project at the Gerrit Rietveld Academy in 2015.The Fold is the first in a series of three glossaries, based on The Fold by Deleuze. 

These books are an attempt to apply Deleuze’s concepts formally, as a design method,  in the binding and editing of the texts. The content is a collection of some of the visual, literary and cultural references made by the philosopher as he elaborates his ideas, an indication of his advanced knowledge of past and present art and culture intricately interwoven into his complex arguments. I have added images or fragments of text illustrating my own attempt to access, navigate and acquire some of this encyclopedic knowledge and hope these glossaries incite their readers to explore Deleuze’s texts further and find their own  knowledge paths within them.

The three glossaries have a strong sculptural aspect, but should firstly be regarded as books – that is, something to be read. While reading them may feel unusual and slightly disorienting, the experience of looking, leafing or scrolling through them is meant as part of understanding their content. They have no clear beginning or end because Deleuze himself in his books argues they can and should be accessed at any point, read in a non-linear fashion.  

WONDER & WANDER Exhibition Booklet (Edition of 1500), Floorplan and Performance Plan, 2015

nameplates for the Oude Kerk exhibition, lasercut, before and after painting

Rietveld in the Oude Kerk exhibition, promotional video designed in collaboration with Shauna Brown

Rietveld in the Oude Kerk exhibition, promotional material

work in progress

soap bubbles and ink, work in progress…

Word Order = World Order, an essay on concrete poetry formally based on Hansjoerg Mayer’s The First Alphabet from 1962, created spring 2014

Soul Puddle, a display typeface developed based on the random pick of the two words in the title, spring 2014

You can download it here.

Many thanks to David Bennewith and to the authors of the puddle pictures.

The left hand knows what the right hand does, spring 2014

The Silk Rope Chronicles is a series of four flyers developed to promote Sahand Sahebdivani’s blog, silkrope.org, focusing on women’s and LGBT rights in the Middle East.

Inkjet and Letterpress prints, autumn 2013.

typeface sketches developed during a 1-day workshop, based on the curtains in a square prison window at the prison near Spaklerweg. Autumn, 2013

artist vs. designer from Adina Ochea on Vimeo.

the artist vs. designer video

The Commute is a Line is a series of two booklets about my long and nearly daily trip from home to the academy. Inkjet and linocut prints, inkjet and silkscreen, autumn 2013.

sketches for the artist vs. designer project

Lines of flight - Gilles Deleuze Glossaries was my graduation project at the Gerrit Rietveld Academy in 2015.The Fold is the first in a series of three glossaries, based on The Fold by Deleuze. 

These books are an attempt to apply Deleuze’s concepts formally, as a design method,  in the binding and editing of the texts. The content is a collection of some of the visual, literary and cultural references made by the philosopher as he elaborates his ideas, an indication of his advanced knowledge of past and present art and culture intricately interwoven into his complex arguments. I have added images or fragments of text illustrating my own attempt to access, navigate and acquire some of this encyclopedic knowledge and hope these glossaries incite their readers to explore Deleuze’s texts further and find their own  knowledge paths within them.

The three glossaries have a strong sculptural aspect, but should firstly be regarded as books – that is, something to be read. While reading them may feel unusual and slightly disorienting, the experience of looking, leafing or scrolling through them is meant as part of understanding their content. They have no clear beginning or end because Deleuze himself in his books argues they can and should be accessed at any point, read in a non-linear fashion.  

WONDER & WANDER Exhibition Booklet (Edition of 1500), Floorplan and Performance Plan, 2015

nameplates for the Oude Kerk exhibition, lasercut, before and after painting

Rietveld in the Oude Kerk exhibition, promotional video designed in collaboration with Shauna Brown

Rietveld in the Oude Kerk exhibition, promotional material

work in progress

soap bubbles and ink, work in progress…

Word Order = World Order, an essay on concrete poetry formally based on Hansjoerg Mayer’s The First Alphabet from 1962, created spring 2014

Soul Puddle, a display typeface developed based on the random pick of the two words in the title, spring 2014

You can download it here.

Many thanks to David Bennewith and to the authors of the puddle pictures.

The left hand knows what the right hand does, spring 2014

The Silk Rope Chronicles is a series of four flyers developed to promote Sahand Sahebdivani’s blog, silkrope.org, focusing on women’s and LGBT rights in the Middle East.

Inkjet and Letterpress prints, autumn 2013.

typeface sketches developed during a 1-day workshop, based on the curtains in a square prison window at the prison near Spaklerweg. Autumn, 2013

artist vs. designer from Adina Ochea on Vimeo.

the artist vs. designer video

The Commute is a Line is a series of two booklets about my long and nearly daily trip from home to the academy. Inkjet and linocut prints, inkjet and silkscreen, autumn 2013.

sketches for the artist vs. designer project

About:

I studied graphic design at the Gerrit Rietveld Academy in Amsterdam. In the past 12 years, I've lived in the United States, Germany, Romania, the Netherlands and France. This is my portofolio including both graphic design as well as art works.
Feel free to contact me at adinaochea at gmail dot com.